Confident. Encouraging. Honest.
Wellness Site Shop crafts beautiful, strategic, and step-by-step Squarespace templates for health and wellness brands. They wanted something fresh, clean, and recognizable for their industry - they’re the first of their kind to the Squarespace template scene! The rectangular feel of the primary logo mimics the building blocks of the Squarespace platform, while the pattern feels like a computer keyboard. Their brand identity ended up feeling approachable and encouraging, while still retaining a sense of fun and brightness.